Altis came to us with a challenge to address the brand’s dilution and disconnection with core values and principles.
New business objectives and a shift in markets meant they needed to re-position, re-energise communication and engage new audiences. The team came to us to help them understand how they could leverage their points of difference, create an ownable brand space in the market and demonstrate their people-centred business approach.
Given this, and with Altis trusting in us to take them on the right brand journey, we undertook a series of reviews, gathering input and intelligence to help shape our understanding and creative strategy. From this, we worked with the team over a 12-month period developing the identity system, brand language, tone of voice and application to all forms of communication.
See our latest work for Altis.