Ascham is an all-girls day and boarding school in Edgecliff with values in encouraging ambition and responsibility within their students and a unique approach to academia and independent learning.

Ascham needed a way to tell their story through their website outlining these particular values to appeal to prospective parents, whilst keeping up with digital trends and technologies, including responsive (mobile and tablet) capabilities.

As Ascham’s primary agency, Scribble & Think has a multi-disciplined role working across Ascham’s whole-of-brand. With the brand style already developed and rolled out successfully across the suite of printed publications, we had the basis on which to plan and evolve the website and align it with wider brand communications. The previous website was over five years old and was built on a proprietary CMS platform that didn’t offer the same UX and design flexibility. A move across to a more user-friendly option, WordPress, allowed us to incorporate multiple plugins to expand the website’s functionality and capabilities, include dynamic components, infographics and statistics, while also retaining security levels and giving the client maximum control and in-house editibility.

Outside the digital framework of the website design, we also produced several photography and video shoots, determined the tone of voice and re-developed the copywriting, designed custom icons and infographics, and organised and implemented all post-handover staff-training. The entire project from initial concept to go-live was seen through to completion by the following phases;

– UX and User Research Interviews
– UX/UI Planning and Information Architecture
– Sitemap development
– Concept and Design rollout
– Photography and Video content
– Copywriting
– Digital development build
– Content Population
– Go live!

A full case study will be available soon, stay tuned.

Visit Ascham’s site.