Research and Development for a fierce market.
We were chosen by The Inspiration Room to collaborate on the development of a series of moodboards and exploratory directions for a new Jacob’s Creek wine, ‘Double Barrel. With our understanding of the power and influence image and word have over product perception and purchase decision, we developed a series of boards across different flavour and experience ‘territories’, which were subsequently used in a range of focus groups.
We sourced suitable imagery from across the world and linked them with appropriate ‘trigger’ words to assist in understanding audience perception of this new product, particularly for the growing Chinese market, using the feedback to refine a final direction for the owners of the Jacob’s Creek brand, Pernod Ricard Australia.
Image credit: The Reserve Table