A respected and long-established cost consultancy to the construction industry, Bylett+Associates asked us to bring clarity to the their business offering, recommending and developing appropriate elements that communicate the business appropriately. To date, although the business did well, it had very little ‘signature’ in the market and held low recall among its key target audience.
Following release of the core identity, the team was keen to reach out to its network of architects, giving them some updated info on services and a visually engaging piece that would spark interest.
Drawing on the identity we had developed we developed a simple DM piece, using the ‘+’ symbol to inform its shape. Additionally, we integrated physically separate pullouts, each with a slightly different physical size to enhance the uniqueness of the symbol.