Although Freedom Hearing has an established client base and promotes well to places where hearing loss is of primary concern, they had been unable to reach and effectively engage actual sufferers and asked us to recommend how this could be done, and so generate more business through their clinics.
Rather than avoid the issue we focused directly on it, finding humour within the affliction, and the frustrating yet sometimes funny situations it creates which appeal as much to families as the sufferers themselves. This idea was translated into a 3-month campaign on TV, radio and press and new client intake rose 47% over 6 months, far more than previous corresponding periods.
30-second TVC for Freedom Hearing, using a mix of simple illustrative characters, voiceover and humour. This ad ran over 3 months on main networks, creating business uplift of 47% compared with the same period prior.
“Simple yet brilliant: Scribble & Think worked with our budget to create a campaign that succeeded in every sense.”
Managing Director, Freedom Hearing