Paladdiam Fit Cabramatta was simply an idea when the owners came to us having seen how we work with other organisations across whole-of-business. Their brief was simple but wide-ranging: take the name and bring it to life in the digital space for a start-up gym and fitness centre in Cabramatta, ensuring we capture attention and maximise opportunities to turn enquirers into members.
The identity was developed from our understanding of the business – who it was attracting, how it was to differentiate itself in a competitive and price-driven market and how it could create ownable brand space. Thus, the focus was on creating something with a human element – using friendly, welcoming type and a device that would serve in a variety of contexts. This was then extended to wider brand language, reviewing the environment to see how people would use the space and how we could integrate the brand throughout, in a positive, even amusing way. The wayfinding and door signage for example adopts standard forms but interprets them in more dynamic and unexpected ways, reflecting the idea of a moving and fitness-focused space.
From these assets we were then able to plan and design the site structure, integrating visual and written components to create a simple but effective and new-member focused site. As an integral part of any communications suite, we planned, wrote, design and built the Paladdiam Fit website, including a fully-responsive version for tablet and mobile and allowing for complete editing and scalability.
“Scribble & Think understood our ‘big idea’ and helped us turn it into a real-life brand. They worked with us to create our identity, all our collateral, and our gym environment, which is really liked by our members! We also asked for help with our web content, which Scribble & Think produced quickly and efficiently for us. Very happy. ”
Tianna Mai, Managing Director, Paladdiam Fit