This new venture from Bondi institution Pompei’s was to deliver high quality, fresh pizza in a transitional environment. The brief was to create a new name and a visual identity that stood apart from the standard pizza fare and portrayed the unique points of difference.
We undertook a naming exercise, testing it on several groups and then drew from this to develop a visual structure which conveyed the unique aspects of the offer. The creative was planned directly with the Italian manufacturers, highlighting unique points of difference, including a Professorial character and the message structure worked around the infrastructure of the unit.
“A really great outcome for us. Scribble & Think advised on the best approach and guided us all the way through. Their recommendations and great work have resulted in the first machine being a runaway success.”
Georgio Pompeii, Owner, Pizza Gio