StudentThrive is a venture supported by Altis. It is a cloud-based tool that teritiary education institutes can plug into their existing admin software, providing a trigger-based calculation of students at risk of leaving, flagging early indication and the chance to act/intervene. Following our success with the Altis brand launch, they asked us to look at how they might bring a new product to market. Although the team had a clear target audience, it was still unsure on how to pitch this new product to them, including what it should be called and what key attributes it needed to convey.
We undertook a full naming exercise, reviewing similar products in the market (internationally as well as domestically) and developing appropriate lists for review. These were also tested for ease of use verbally and that nothing was being developed elsewhere, lodged or registered for use. Given the product’s core offering is to help educational administration be more proactive in identifying possible student dropouts, the final name of StudentThrive suited this perfectly.
Being new to market, the identity needed to come across as credible, simple, safe and secure. Our conceptual thinking was distilled down to a single, driving idea – an enabling platform. From this we created a flexible visual tool in the form a graphic platform coupled with a contemporary wordmark that highlights the benefit of the product to the user ‘U’. This graphic platform is used to communicate product benefits and attributes in the brands broader visual language, creating a professional and ownable brand identity.
After a successful entry into the marketplace, second phase investment has been established.
“Scribble & Think have been an absolute pleasure to partner with. They were able to deliver on our requirements successfully and in timely fashion and are a great fit for [StudentThrive]. In addition to supporting our communication and marketing activities, they continually provide fresh ideas of how to extend the brand.”
John Hoffman, CEO, Altis