We’ve been working with Valmont since 2007, acting as brand consultants for the Group. Through our regular brand planning sessions we identified a shift in objectives and market offer, and recommended a review of current positioning and overall brand relevance to clarify what needed to be done to leverage on past successes and engage wider audiences.
A key requirement was the need for a more efficient tender submissions process, moving away form last-minute photocopied documents and poorly-stapled sheets and introducing a consistent structure to improving the overall quality of presentation. From this insight we worked with the team to plan and recommend a template-driven structure, using consistent brand language, tender-appropriate terminology and simpler ways to prepare and lodge it.
We audited how Valmont had previously executed this type of documentation, uncovering where time and effort was being wasted or duplicated unnecessarily. Armed with this information we then planned how new tenders could be completed much more easily, while still giving the team the flexibility to manage this process inhouse.
The result is a fully editable template, integrated with a strong brand style and wider visual language which provides a perfect balance of function and form. The tam isa able to fully manage every tender submission inhouse, collating them within pre-printed outer folders specially created for the purpose, which in themselves align with wider brand materials.
“The reception by our audiences has been overwhelmingly positive, with much feedback enthusing how we have been able to build further on our already successful brand platform for greater clarity and consistency of message. The Scribble & Think team have again delivered what they promise to further enhance our brand presence, extend our brand story and engage us more emotively with existing and new audiences.”
Creative Director, Valmont Group