We’ve been working with Valmont since 2007, acting as brand consultants for the Group. Through our regular brand planning sessions we identified a shift in objectives and market offer, and recommended a review of current positioning and overall brand relevance to clarify what needed to be done to leverage on past successes and engage wider audiences.
A critical requirement identified was to refresh the existing site (that we had tackled two years’ prior): with the expansion of the business, a change in offering and key target audiences, the site’s content and positioning needed to adjust. As part of this process, we undertook a compete rewrite of the site and the implementation of more efficient means of presenting content functionally and visually.
We planned, architected, designed and implemented the latest iteration of the site, developing ‘mega’ navigation techniques to cope with the extensive content while providing an immersive and appropriate experience, including a rich portfolio section. Overall, the site now reflects the Group and its range of services, allowing distinct audience groups to find what they need quickly and intuitively.
“The reception by our audiences has been overwhelmingly positive, with much feedback enthusing how we have been able to build further on our already successful brand platform for greater clarity and consistency of message. The Scribble & Think team have again delivered what they promise to further enhance our brand presence, extend our brand story and engage us more emotively with existing and new audiences.”
Jacqui Esdaile, Creative Director, Valmont Group