Client
Altis – Staff booklet
Altis
Scope
Strategy
Copywriting
Photography
Design
Artwork
Print management
Services
Strategy
Design
Content creation
Consulting
In summary
Bringing the Altis brand to life internally through a people-centred staff engagement booklet.
Following the reimagining of the Altis brand, it became clear that internal communication would play a critical role in bringing people along on the journey. To support this, we planned and developed a staff engagement booklet designed to introduce the refreshed brand in a way that felt human, inclusive and authentic — helping employees see Altis clearly as a people-centred business.
The booklet was conceived as an immersive brand experience, working in parallel with other internal and external channels. It extended the new brand language through tone, storytelling and visual expression, balancing strategic messaging with warmth and approachability. Alongside the design, we reviewed and refined Altis’ written communication, drawing on market insight to shape language that felt natural, engaging and aligned with how people absorb and interpret information.
We delivered the project end to end, from planning and photography through to copywriting, design and print. Working closely with the Altis team across three countries and time zones, we produced a compact yet richly layered piece that introduced the brand with clarity and confidence. Central to its success was a collaborative photoshoot that moved beyond traditional corporate imagery, capturing the Altis team in a more natural, expressive way and reinforcing the human qualities at the heart of the brand.
Process:
- Defining the internal objective: Clarified the role of the booklet in introducing the new brand and reinforcing Altis’ people-centred culture.
- Extending the brand internally: Applied the refreshed brand language to an internal format, balancing expression, clarity and approachability.
- Refining written communication: Reviewed tone of voice and language to ensure messaging felt natural, inclusive and engaging for staff.
- Creating authentic imagery: Planned and directed a team photoshoot that captured staff beyond conventional corporate headshots.
- End-to-end delivery: Managed planning, photography, copywriting, design, production and print in close collaboration with a globally distributed team.
Outcome:
- A clear, engaging introduction to the refreshed Altis brand for internal audiences.
- Stronger internal alignment around Altis’ people-centred values and culture.
- An immersive brand piece that complements external communications while serving a distinct internal purpose.
- Authentic photography that humanises the brand and reflects real people and connections.
- A compact, thoughtfully crafted booklet that delivers impact without complexity.
