Client
Altis – website
Altis
Scope
Planning
Copywriting
Design
Build
Services
Strategy
Content creation
Design
Digital platforms
In summary
Translating Altis’ refreshed brand into an immersive digital experience that balances expression with clarity.
Following the reimagining of the Altis brand, it was critical that the website evolved to reflect the new positioning in a way that felt confident, contemporary and true to the business — while still retaining the credibility and equity built through its previous digital presence. The website needed to act as a primary expression of the brand, bringing its people-centred philosophy to life while supporting intuitive access to information.
Our approach was to treat the website as both a brand environment and a functional tool. We extended the new visual language into a rich, expressive digital experience, carefully balancing tone, storytelling and usability. Alongside the design, we undertook a detailed review of how Altis communicated in writing, analysing market language and audience behaviour to ensure content felt relevant, accessible and aligned with how users seek information in the sector.
We led the entire process from initial site review and strategic planning through to information architecture, user experience, design, content creation, build and launch. Working closely with the Altis team across Australia, New Zealand and the UK, we delivered a cohesive digital platform that brings the new brand to life while supporting the business’s ongoing growth.
Process:
- Reviewing digital equity: Assessed the existing website to identify strengths to retain while reshaping structure and content in line with the new brand.
- Defining user needs and pathways: Developed a clear information architecture and UX approach to support intuitive navigation and efficient access to key information.
- Extending the brand digitally: Translated the refreshed visual identity into a dynamic digital system that enhances expression while maintaining clarity and restraint.
- Refining written communication: Conducted market and audience reviews to inform tone of voice, terminology and content structure across the site.
- End-to-end delivery: Managed design, content creation, build and launch in close collaboration with a geographically dispersed team.
Outcome:
- A website that confidently expresses Altis’ new brand positioning and people-centred philosophy.
- An immersive digital experience that strengthens brand recognition and engagement.
- Clearer, more intuitive user journeys that support efficient access to services and expertise.
- A cohesive integration of visual and verbal identity across digital touchpoints.
- A future-ready platform that supports Altis’ continued growth across multiple markets.
