Client
Ascham – The Dalton Plan video series
Ascham
Scope
Strategy
Copywriting/scripting
Art Direction
Videography
Services
Content creation
Consulting
In summary
Capturing 100 years of the Dalton Plan through an authentic, multi-voice video series celebrating Ascham’s unique learning philosophy.
To celebrate the centenary of Ascham’s Dalton Plan — a learning framework that develops independence, responsibility and intellectual curiosity — the School asked us to help honour this milestone in a meaningful way.
With a partnership spanning nearly two decades, we understood the depth and impact of the Dalton philosophy better than most. Rather than create a single commemorative piece, we proposed a series of intimate, interview-led videos that reveal the Plan through the people who live it every day: the teachers who guide it and the students who benefit from it.
Process
- Strategic concept development: Recommended a narrative approach rooted in authentic human perspective — presenting the Dalton Plan not as an abstract idea, but as a living, breathing educational experience.
- Voice-led storytelling: Identified a wide cross-section of contributors, from the Head of School to teachers, support staff and students, ensuring a rich and balanced representation of viewpoints.
- Thoughtful narrative preparation: Created open-ended guiding questions for each interview to prompt natural reflection while avoiding scripted or rehearsed responses.
- Multi-angle filming: Shot each interview from several vantage points to create a warm, conversational editorial style that feels immediate and genuine.
- On-camera coaching and direction: Worked closely with each participant to capture confident, relaxed and meaningful storytelling, ensuring the tone remained true to Ascham’s culture.
- Comprehensive post-production: Crafted a series of cohesive videos highlighting themes such as independence, collaboration, self-direction, mentor relationships and academic growth — core pillars of the Dalton Plan.
- Supporting animation: Created an engaging animated piece distilling the Plan’s foundational principles, offering a clear and memorable introduction for audiences unfamiliar with Dalton.
Outcome
- A rich, human-centred video series that articulates the Dalton Plan’s power through authentic lived experience.
- Clear communication of the Plan’s unique educational benefits, including independence, responsibility, agency, and purposeful teacher-student relationships.
- A versatile suite of content used for centenary celebrations, enrolment communications, presentations and digital platforms.
- Stronger awareness and understanding of the Dalton Plan among current and prospective families.
- A complementary animated explainer that simplifies complex principles into an accessible and engaging visual story.
- A warm, confident narrative tone that honours the century-long legacy of the Dalton Plan while expressing its relevance for modern learners.
