Client
Ascham – website
In summary
Creating a considered, future-ready website that articulates Ascham’s educational philosophy and supports meaningful engagement with families.
Ascham is an all-girls day and boarding school in Sydney’s eastern suburbs, recognised for its academic strength and distinctive approach to independent learning. While the School’s values were strongly embedded in its culture, its existing website no longer reflected the clarity, depth or contemporary nature of the Ascham experience, nor the expectations of mobile-first audiences.
As Ascham’s primary agency, working across the School’s broader brand and communications, we evolved the website to align with established brand foundations while delivering a more intuitive, engaging and flexible digital platform. The project brought together research-led UX, a complete redesign and rebuild on WordPress, new photography and video, refreshed copywriting, and post-launch training to support long-term ownership.
Process
- Understanding users and priorities: Conducted UX research interviews and card-sorting exercises to identify key audience groups, clarify user needs and inform a more intuitive information architecture.
- Defining structure and pathways: Facilitated discovery sessions with stakeholders to establish objectives, refine user journeys and develop a clear, navigable sitemap across primary, secondary and tertiary levels.
- Designing a cohesive digital system: Developed a contemporary, panel-based design system for desktop and responsive views, balancing clarity, flexibility and alignment with Ascham’s established brand.
- Creating visual storytelling: Planned and directed multiple photography and video shoots to capture a whole-of-school narrative across age groups, subjects and environments, overseeing art direction from briefing through to post-production.
- Rewriting the School’s story: Re-developed all website copy, establishing a consistent tone of voice and narrative structure across page types, headers, supporting text and calls to action.
- Building for flexibility and control: Delivered the full website build on WordPress, incorporating dynamic components, infographics and enhanced functionality while maintaining security and ease of use.
- Supporting transition and ownership: Managed content population, implemented all design and content elements, and delivered staff training to ensure confident ongoing management.
Outcome
- A contemporary, responsive website that clearly articulates Ascham’s values, educational philosophy and points of difference.
- Improved user journeys supported by research-led structure, clearer navigation and more intuitive access to key information.
- Richer storytelling through bespoke photography, video, custom icons and infographics.
- A flexible WordPress CMS that empowers staff to manage and update content internally.
- A digital presence fully aligned with Ascham’s broader brand expression, strengthening consistency across touchpoints.
- A future-ready platform designed to evolve with the School’s needs and digital expectations.
Words of support
