A new venture from ad industry veteran Pierce Cody, Cody Live is the technological evolution for onsite real estate advertising. This was a start up as we engaged with the Cody Live team, with our brief to develop an identity appropriate for the offer and that appealed to key audiences, ultimately building a brand with power and pull, and so assist in building a successful business.
The brandmark reflects the dynamic, real-time, wireless nature of the product and is supported this with a suite of icons communicating specific features of the product. This was then rolled out to an introductory brochure to summarise the product, its key features and benefits designed to reflect the product’s size and screen-by-screen ‘reveal’ of content.
We planned, designed and produced this introductory piece which was then distributed directly to a targeted audience of real estate agents, councils and infrastructure managers.
ClientCody Live