Client
Lowy Institute – identity
Lowy Institute
Scope
Strategy
Concept and Design
Artwork
Services
Strategy
Design
In summary
Refreshing the Lowy Institute’s identity to reflect its stature as a globally respected, agenda-setting voice in international policy.
The Lowy Institute is Australia’s most prominent independent foreign policy think tank, with a global reputation built on insight, influence and thought leadership. Despite its standing, the brand no longer reflected the clarity, authority or sophistication expected of an institution of this calibre. Through research, consultation and a detailed review of brand usage, we reshaped the Lowy Institute’s identity and visual language to better reflect its international presence and sharpen its communication across platforms and audiences.
Process
- Understanding audience and context: Reviewed existing brand perception, analysed usage across platforms and assessed how audiences — domestic and international — engaged with Lowy’s work.
- Brand consultation and advisory: Worked closely with senior leadership to define the role of the brand, its voice and its strategic requirements.
- Identity refinement: Modernised the core visual identity to enhance authority, clarity and recognition across digital and print touchpoints.
- Building a new visual language: Developed supporting typography, layout systems, colour direction and graphic elements to unify communications.
- Applying the brand in practice: Rolled the updated identity into a suite of executive-level print materials and internal publications, demonstrating how the system scales across formats.
Outcome
- A refined, contemporary identity that aligns with the Institute’s international reputation and strategic influence.
- A cohesive visual language that supports clear, authoritative communication across all channels.
- Stronger brand consistency across executive presentations, reports, publications and event collateral.
- A brand foundation that elevates visibility, clarity and credibility in both domestic and global contexts.
- Greater alignment between the Institute’s thought leadership and the way it presents itself to the world.
