Client
Redlands – website
In summary
Designing a contemporary, story-led website that captures Redlands College’s character and clearly communicates its P–12 offering.
Redlands College is a thriving P–12 coeducational school recognised for its strong academic focus, exceptional teachers and commitment to each individual student.
As part of a broader effort to refine its positioning, the College needed a complete overhaul of its website — a platform that felt current, engaging and reflective of the School’s values and strengths. We delivered a full digital transformation, including new copy, photography, videography, design and technical build, resulting in a site that conveys the richness of Redlands life and gives families a clear, intuitive way to explore the School.
Process
- Understanding the College’s goals: Worked closely with the Marketing team and Principal to clarify audience needs, communication priorities and the role of the website within the wider brand strategy.
- Complete content redevelopment: Rewrote all copy across the site, establishing a cohesive voice and structured narrative that reflects Redlands’ culture, values and points of difference.
- Immersive visual capture: Planned and delivered a comprehensive suite of photography and videography — including art direction, multi-day shoots and full post-production — to bring depth, warmth and vibrancy to the website.
- Experience-led design: Created a contemporary, mobile-first design system that balances clarity, storytelling and ease of navigation across the full P–12 journey.
- Technical build and CMS setup: Designed and built the site on a flexible CMS, giving Redlands the ability to manage most content in-house with confidence.
- End-to-end delivery: Managed the full project lifecycle from research and experience planning through design, development, content population, launch and ongoing support.
Outcome
- A fresh, modern digital presence that presents Redlands College with clarity, confidence and emotional resonance.
- Stronger storytelling and engagement through professional photography, videography and refined written language.
- A clearer articulation of the College’s P–12 offering, making it easier for families to understand pathways, programs and opportunities.
- Improved user journeys with simpler access to key actions, including enrolment, enquiries, tours and key information.
- A fully responsive, mobile-first website that performs seamlessly across devices for students, staff and families.
- A flexible, future-ready CMS that empowers the Redlands team to update and evolve content independently.
- An increase in overall audience engagement and time-on-site, driven by stronger content, clearer navigation and a compelling visual narrative.
Words of support
