Client
Gravity Coworking – advertising
Gravity Coworking
Scope
Design
Illustration
Photography
Ad planning and management
Services
Strategy
Design
Content creation
Consulting
In summary
Developing a bold, hyper-local advertising campaign that rapidly increased walk-ins and enquiries for Gravity’s Brisbane space.
Following the successful launch of the Gravity brand and its rollout across Sydney, Melbourne and Brisbane, the team approached us to help build membership momentum in their newest location.
Coworking was still relatively new to the Brisbane market, making simplicity, visibility and strong branding essential. We created a targeted street advertising campaign designed to spark curiosity, prompt action and make the most of the constrained physical space of outdoor media. The result was a sharp, memorable campaign that delivered immediate and significant impact.
Process
- Clarifying the challenge: Worked with the founders to understand market conditions, audience behaviours and the barriers to adoption in Brisbane.
- Strategic media placement: Selected high-footfall outdoor locations within a tight radius of the Gravity Brisbane space to maximise relevance and response.
- Concept development: Crafted concise, clever and context-driven messages that reinforced the brand while playfully referencing the limited space of the medium.
- Rapid design and rollout: Produced bold, unmistakable creative within a short timeframe, ensuring the campaign remained simple, visible and distinctly Gravity.
- Performance-led iteration: Monitored the campaign’s response and extended the concept into subsequent marketing phases based on its strong results.
Outcome
- A 10-fold increase in walk-ins and enquiries, directly attributable to the targeted street campaign.
- Stronger visibility and brand recognition for Gravity in a market less familiar with coworking.
- A memorable, distinctive creative approach that reinforced the Gravity personality and appealed to local audiences.
- A campaign concept repeated in later marketing phases due to its demonstrated effectiveness.
- Highly positive feedback from the founding team, reinforcing confidence in the brand and its creative direction.
