Client
Redlands – videography
Redlands
Scope
Art Direction
Videography
Photography
Services
Strategy
Content Creation
Consulting
In summary
Creating an immersive video suite that captures the energy, warmth and breadth of learning across Redlands’ Preschool, Junior and Senior campuses.
Alongside our work refreshing the Redlands website, we were engaged to produce a suite of videos that would authentically convey the School’s spirit, its diverse learning environments and the breadth of opportunities offered from Preschool through to Year 12. We set out to create a dynamic, story-rich representation of life at Redlands, one that felt warm, real and deeply reflective of the School’s co-educational culture.
Over four intensive days, we filmed across all campuses, capturing genuine interactions, vibrant teaching moments and the everyday rhythms of a thriving educational community.
Process
- Collaborative planning: Worked closely with the Marketing Director and campus staff to define the core narratives and key moments that would best reflect life across Preschool, Junior and Senior campuses.
- Storyboarding and preparation: Developed structured shot lists, narrative outlines and visual references aligned to the storytelling needs of the website and broader communications.
- Four-day multi-campus shoot: Filmed extensively across all Redlands campuses, capturing classroom learning, co-curricular activity, pastoral moments and the School’s strong community connections.
- Authentic, student-centred direction: Prioritised natural interactions and unscripted moments to ensure the final pieces felt genuine, inclusive and reflective of everyday Redlands life.
- Comprehensive post-production: Produced a cohesive suite of videos — from whole-school overviews to focused thematic pieces — optimised for the website, social platforms and broader enrolment communications.
Outcome
- A rich, multi-campus video suite showcasing the warmth, diversity and everyday experience of a P–12 co-educational school.
- Stronger emotional storytelling that helps prospective families picture themselves within the Redlands community.
- A more vivid online presence, with video content that enhances and elevates written copy and design throughout the website.
- A versatile asset library supporting marketing campaigns, social media, enrolment pathways and internal communications.
- A consistent visual language across video and photography, strengthening the overall Redlands brand expression.
- An engaging content foundation that reflects Redlands’ values, breadth of opportunity and student-centred approach.