Client
Valmont – company profile
Valmont
(now Geyer|Valmont)
Scope
Design
Copywriting
Artwork
Print management
Services
Consulting
Design
Content creation
In summary
Creating a premium company profile to sharpen Valmont’s positioning and elevate the brand in high-value business conversations.
Our work with Valmont spanned brand consulting, strategy and communication. During a series of brand planning sessions, it became clear that the business had evolved significantly, and their existing communications no longer reflected their broader capabilities or market ambitions.
We recommended developing a distinctive, high-impact company profile: a lead piece that could support business development, substantiate claims and strengthen Valmont’s presence in major conversations. The result was a premium, design-led publication that communicates Valmont’s expertise with clarity, confidence and tactile sophistication.
Process
- Brand discovery and alignment: Guided strategic workshops with Valmont leadership to clarify positioning, audience expectations and the role of the new profile within the wider brand system.
- Content structuring and writing: Developed a concise, purpose-built narrative — not a repurposed brochure — crafted specifically to articulate Valmont’s value, philosophy and point of difference.
- Designing for impact: Created a visually rich layout that leverages Valmont’s brand cues, balancing minimal content with strong, deliberate use of imagery, space and structure.
- Materiality and production planning: Recommended premium print finishes that reflect the tactile nature of Valmont’s work — including embossing, clear foil, specialty inks and mixed paper stocks.
- Print management and oversight: Managed the full production process end-to-end to ensure the finished piece delivered the quality and presence required of a flagship brand document.
Outcome
- A flagship company profile that strengthened Valmont’s brand story and served as a powerful tool in business development discussions.
- A clearer articulation of Valmont’s evolving market position, helping the business present itself with coherence and renewed confidence.
- A highly distinctive printed piece, recognised for design and production excellence at the Annual Mohawk Show.
- Strong audience response, with feedback highlighting improved clarity, consistency and the emotional resonance of the refreshed brand expression.
- A tangible asset that continues to support proposals, pitches and executive-level conversations — reinforcing Valmont’s credibility and expertise.
